Assignment #4-Tourism

SP 2013 – San Francisco State University, Art Department

Art 410 Day/Time:

Units/Hrs: Instructor: Office/Phone: Email:

Office hours:

Conceptual Strategies Tuesday (Creative Arts Computer Lab, Creative arts Building, Rm 265) Thursday (Fine Arts Room 538) 9:10-11:50 am) 3 units/3 hours per week Paula Levine Fine Arts Rm. 537/ 415-337-0753 plevine@sfsu.edu T/Th 12:15-1:45, and by appointment

Assignment 4: Tourist package Due: May 14.16

Presentation dates will be randomly assigned

Background:

Tourism is a long established activity. It allows people to experience other lives and cultures, and see their own in a different light. Tourism is also a big business that competes for travelers in a competitive market. The language and materials around tourism seek to persuade and entice people to visit locations for new experiences, new foods, new cultures.

Task:

Using Illustrator, Photoshop, Sketch Up and Google Earth, create a tourist package that is designed to attract people to any place in the world, either real or imagined. Your tourist package should have the following components:

• a poster (well printed and well designed)

• a tour in Google Earth of the location, landmarks and sites with narration (and music if you chose) • photos of people, sights or places that tourists would expect to see.

• a key landmark or monument

You can use any additional software you want to create your tourist package—sound, video, After Effects,etc.--and you can have additional elements as part of your tourism package, like postcards, pins, hats, food, traditional items or souvenirs.

The package should sing the praises of this place and portray it in a way that would draw people to it. Your package should be “slick” and persuasive using digital tools, along with strategic and classic elements of tourism design and language, to present and persuade.

Guidelines for your tourist destination:

1.                  Your location can be a place that actually exists, like Paris or San Francisco, or it can be a fictitious or mythological place, like Atlantis, The Tower of Babel or Argatha (the city at the core of the earth), or an ancient city that no longer exists, except for its remains, like Petra.

2.                  It can be a place you know or one you have never visited.

3.                  It can be a place that is normally mundane and unexceptional, like a garbage dump, but framed

                  within the hyper-language and appearance of tourist-speak.

4.    It can be a place that is extraordinary, like Mars (see Google Earth),  but reframed and presented as a tourist site.

Presentations:

You will be presenting your tourist packages to the audience of potential tourists (the class). Each presentation will be 10 minutes with 5 minutes for general questions and discussion. Dress accordingly for your presentations.

We’ll have longer class discussions of all the presentations at the end of the class.